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content marketing agency

Cuco is a content agency at heart

The world has changed. In the past, in order to communicate your message, you had to use other people’s media – TV, radio, newspapers and magazines. Today, everyone can have their own media channels. With a webpage or social media profile you can engage directly with your audience in a way not possible twenty years ago. But in order to get people’s attention, it is essential that your content informs, educates and entertains. Only then can you develop a relationship with your consumers strong enough to persuade them to invest in your brand time after time.

Every day, people access the internet: YouTube, facebook, twitter, etc.. They are used to experiencing interesting content from their peers and expect the same from the companies they trust. So, unless your customers can relate to the content of your media channels, they will turn elsewhere.

Suddenly, it seems that everyone needs to be an expert in journalism and broadcasting in order to reach consumers, but these skills are not enough. The most compelling content in the world will do nothing for your business if nobody can find it. Some marketing agencies are fluent in “search-engine speak”, writing fully-optimised but stale copy. Others are fluent in “human speak”, churning out Pullitzer-worthy prose which can be found by no-one. We are bilingual, ensuring that the content of your website is engaging and relevant to consumers, whilst also fulfilling the criteria for full search engine optimisation.

We specialise in content marketing – on and off line

Content creation
We create compelling and engaging content for all media and marketing communications. Be it on-line content to enhance your SEO, compelling magazine copy or a live event, our team of strategists, SEO experts, producers, award-winning journalists, designers and event planners ensure we devise outstanding communication strategies with the very best content.
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Web development
Too many people tell you that web development is just a science, well we believe it is also an art, and planning your web presence is more than ‘ones and zeros’. It’s about adding heart and soul to your message, it’s about adding depth, light and texture to the experience, it’s about understanding that whilst websites are robots, users are human.
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Search engine marketing
As Google now represents over 91% of all searches in the UK, it is clear that you need to work hard to be found. No matter how good your site, without exceptional search engine marketing you simply won’t get any ROI for your marketing spend. Search engine marketing includes appearing high in the organic Google results as well as pay-per-click advertising.
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Multimedia production
As experienced marketers, we know that your target audience’s perception of your brand or service can be made or broken on the back of how it is visually presented. From photography to the inclusion of video in your marketing activity, we can show you the way.

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PR & event management
Public relations is about building relationships with your target audiences. A good relationship with them is essential if you want them to buy into your offering and stay loyal to you, long-term. Good PR can help you to create a clear brand identity and build a strong and positive reputation.

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Design for print
“Hard copy” still accounts for a significant portion of media consumption and is an essential component of a good communications strategy. The look and feel of a brand is often the first thing a customer falls in love with. Stand-out design is a key ingredient for success.

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